5 Things You Can Do to Create Higher Content Engagement
1. Have a clean flow and presentation
- No one wants to read content that is disorganized and scattered.
- Organizing your content so that it is easy to read and has a neat flow will not only look better, but will also capture the attention of the viewer.
- Make your content so that the viewer wants to keep on reading.
2. Use images to bring your content to life!
- Using visual content can be extremely effective due to its ability to relay information at a much faster rate.
- 90% of information transmitted to the brain is visual.
- Visuals are processed 60,000 times faster in the brain than text.
- The use of visual images attracts people and allows your content to be understood in a faster amount of time.
Check out this infographic to learn more about what you can do.
3. Know your brand
Finding the right voice and speaking your language is crucial in setting yourself apart. If you want to breathe life into your content, make it stand out and have its own distinct voice. Use keywords and phrases that define your brand’s values. Most importantly, use this voice to create content that people need right now.
When writing for your brand, always remember four things.
1. What is your company’s mission?
2. What are the benefits and features of your products or services?
3. What do your customers and prospects already think of your company?
4. What qualities do you want them to associate with your company?
Once you develop and understand the answers to these questions, the voice of your brand will be heard. Be true and consistent to your brand and never forget its message.
When writing for your brand, always remember four things.
1. What is your company’s mission?
2. What are the benefits and features of your products or services?
3. What do your customers and prospects already think of your company?
4. What qualities do you want them to associate with your company?
Once you develop and understand the answers to these questions, the voice of your brand will be heard. Be true and consistent to your brand and never forget its message.
4. Use the right tools
There are so many tools out there that can give your content a great boost. Whether it be using Canva for visuals, or Periscope for live streaming, having the right tools are essential to help you achieve success. Why make your job harder? Take advantage of the many useful tools to make your content stand out.
Image Creation Tools
- Canva - Canva is a simple yet effective design tool that allows you to create great styles and graphics. Best of all, it’s free!
- PicMonkey - If you’re not well-versed in photoshop but still want the same features, you can get the same effects using PicMonkey. As an online picture-editing software, PicMonkey has plenty of features for you to choose from.
Optimization and Editing Tools
- JPEGmini - Ever need to shrink an image but don’t want to compromise with its quality? JPEGmini condenses your photo into high-quality, smaller versions.
- Social Media Resizer - This tool allows you to create different sizes for photos in minutes. You’ll no longer need to worry about resizing your social media photos into different formats.

Free Source Images
- IM Creator Free - IM Creator Free will help you create an attractive and functional website/landing page without any problems in the process. Just choose your template, customize, and publish. That’s all there is to it!
5. Be creative and tell a story
- Turning boring information into something interesting and different will certainly attract other people.
- Be innovative with your ideas and develop them so that you can tell your own story.
- Having a good story keeps your viewer engaged and makes them want to keep reading.
So, how do you create a story from your business and relate it to your customer? There are 4 ways you can achieve this.
1. Truth
- Your marketing content should always feature genuine emotion and facts. It should have real situations with real people.
2. Focus on people
- If your business sells to other companies, focus on how your products can contribute and touch the lives of others.
3. Be original
- Why is your company like no one elses? What makes you stand out from the crowd?
4. Serve the customer
- Do not come off as a corporate robot. Business to customer engagement is what matters most.