Creative Chat Cafe host, Zef Zan, joins regular co-host, Kenya Halliburton to discuss an important marketing topic: "5 Reasons Why Your Business Needs a Sales Funnel Now."
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Tips & Solutions:
2. Remove steps that do not work - If a sales opportunity does not move down the funnel, the sale will not happen and the opportunity should be removed - somewhat of a "gap" in the funnel. It is not necessarily bad, but if you want to make sales, you want to focus on the opportunities that are likely to yield results. It is the nature of sales to have to remove an opportunity from your funnel. It does not mean that you will not sell your product, but you should concentrate on opportunities that remain in the funnel.
4. Sales funnels make marketing easier - Most of us market blind, we just do what is popular and hope the sales come in. Blind marketing is bad for business. There are a lot of things that you can do to market your business and it can be overwhelming and paralyzing. The funnel helps you choose and test marketing tactic and quickly determine what is working and what is not, so you don't waste time, money, and energy on the wrong things and maximize what does.
5. Sales funnels free you up to do more of what you love most - By automating your sales funnel to run through email, you allow the funnel to generate sales and pick up the "heavy lifting." By the time customers get to you, they don't need convincing, they are ready to invest.
This visual representation of a sales funnel can help you realize how to incorporate your brand, marketing strategy, and current sales process into a more organized sales funnel to teach to your employees while leading to the ultimate goal - sales and loyal customers.