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Table of Contents (click on the minute timeline for the specific content):
00:34 - Greetings & what's in the episode.
02:05 - Featured guest - Daphne Dixon of Live Green CT!
08:16 - The story of "Green Drinks", a social and purpose driven community.
11:43 - Increase in green tech are helping businesses become more profitable.
14:56 - Economics drive sustainability.
16:17 - How businesses are leveraging the green communities to create awareness.
22:20 - Going green makes a business more sustainable and highly marketable.
26:48 - Overcoming the fear of change.
31:23 - Let's get connected!
34:31 - Let' get social!
The Conversation: Your Hosts:
DAPHNE: Yes, it's a great story. A bunch of men who work in the environmental field used to meet up for a beer in London once a month. It was a nice gathering, and they always encouraged people to invite others, so you never knew who would be there. There were always interesting people and great connections were made and cool ideas were had. It started in 1990 and they called it Green Drinks.
SONDRA: It's funny, it seems like all of a sudden going green is trending as "the thing" to do. Organizations now seem to market their business as "green" because it is trendy.
DAPHNE: That is true, and it is a wonderful thing. A lot of companies even have "Sustainability Directors." Frito-Lay is a really important company that had "gone green" a long time before it became trendy.
ZEF: You know, one time I walked into Whole Foods and picked up a bag of Frito-Lay chips and the bag sounded really weird. I read the back of it and it said they changed the bags to make them more recyclable.
DAPHNE: Yes, Frito-Lay changed their packaging recently to become more energy conscious. They have also changed their delivery vehicles to be more green. It may have cost them to invest in this new fleet of cars, but it ended up saving them a bunch of money in gasoline. They even have a solar panel field to power some of their operations.
ZEF: It takes one really awesome person to get this kind of thing started and you are that person, Daphne. You have brought sustainability to Connecticut with Green Drinks and Live Green. What about Seattle, Sondra?
SONDRA: I had a really hard time finding the connection to Green Drinks, and it took me about a year. But I finally found them. Sustainability is a major influence in my business, Pursuit of Seattle. We do errands for many people at the same time, and that saves hundreds of trips to the store or wherever they need to go. By saving those trips it saves gas and energy. Daphne, do you find it hard to get companies to go green?
DAPHNE: Yes, as a matter of fact, many organizations don't want to invest the start-up money even when we show them how much money they can save later on. It is the same with people too. How many of us are truly "green?" This means having solar panels to power everything in your home, recycling everything, etcetera. People just don't want to spend the money.
ZEF: This is true. And now it is time to say good-bye. See you all next week! Same time, same place.
Tips from the Team: