Hacks for Using Videos in Facebook Ads with Paul Ramondo on ZZTV's #AskZef

Key Points in This Episode

• Facebook ads can be optimized by using videos to boost engagements and awareness.
• Facebook has several tools that you can use to reach your target audience while staying in your budget.
• Make the most of your budget by using split testing and keeping a timeline of your ads.

About The Guest

Paul Romando of www.paulramondo.com is an entrepreneur and digital marketer from Perth, Australia. He teaches marketers how to drive more traffic, elevate engagements, and crush conversion rates for their websites and businesses.

Q1: What is the importance of videos in Facebook ads?
A: All platforms are competing for attention, so delivering content and value is important to them. With videos, Facebook ads give an unprecedented amount of organic and paid reach with small rates. You could end up paying less than half a cent per view.

Q2: What is the best duration for running videos in Facebook ads?
A: Have your videos be under 60 seconds. Most people have very limited attention spans and use Facebook to pass quick amounts of time rather than engage in lengthy content. Rather than selling, focus on entertaining or giving information before leading to the call to action.

Q3: How can videos in Facebook ads be used to reach a target market?
A: Know your audience and why they might be interested. Develop an arch type for the average potential consumer and try to understand their lifestyle. You can use Facebook Audience Insights to learn more about the demographics of your users.

Q4: What other hacks are there for using videos in Facebook ads?
A: Always assume that you are wrong. Use split testing and multi-variable testing. By recognizing what videos or copies perform the best with certain audiences, you can get the best results by optimizing and updating your advertising.  

Q5: What budget should people have when starting out with videos in Facebook ads?
A: You can get started on $5 per day. The goal is to accumulate data, and you need to measure the purpose of your advertising. For general awareness of, for example, non-profit organizations, the goal of your videos is engagement. For products and services, the goal of your videos is the opt-in. Budget around these goals but always start small before expanding.

Q6: What timeline should I have for the process of getting up videos in Facebook ads?
A: People will always procrastinate. If you were to sell a product for the holidays, most people will buy it closer to the actual holidays, so earlier split testing may not be representative of future sales and engagements. Give yourself time while keeping in mind your budget.

Q7: Any last tips?
A: You can use Exclusion Audiences to exclude certain people from being shown your videos again. For example, you can block views from people who already watched 1-5 seconds of your video so that you do not need to pay for them to ignore it another time.

About ZZTV's #AskZef

ZZTV's #AskZef opens up the conversation to you! Zef Zan hosts episodes featuring Q + A sessions on live videos, live streaming, content and social media marketing, and virtual management. Learn more about this broadcast here. ​