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In this show, Zef Zan, host of Creative Chat Cafe and cohost Kenya Halliburton www.KenyaHalliburton.com discuss "How to create content that inspires action!"
Simon Sinek's TED Talk Video Inspires!
On Simon Sinek's video.
ZEF: I love videos and one video that relates to our topic today here is Simon Sinek’s TED Talk video titled “How great leaders inspire action.” Simon Sinek is a leadership expert. In this TED Talk video, Simon talks about what great leaders need to do to inspire action. This video gave me a different level of inspiration and I was empowered by it. Kenya, have you watched this video? If yes, what one content of this talk that was so powerful that it may have inspired you?
KENYA: "People don’t buy what you do, they buy what you believe." What you do proves what you believe.
ZEF: What gave me the goose bumps is, he said, "People don't buy WHAT you do, people buy WHY you do it. The GOAL is not to do business with everybody who needs what you have but the goal is to do business with people who believe what you believe!" That is powerful right there!
This is a must watch video folks! Watch it on TEDTalk.com.