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Inspiration - LinkedIn Groups:
ZEF: Do you have a favorite LinkedIn group to which you would refer our audience, Bill? Would you mind sharing what it is about this group that you like so much and why?
BILL: Social Media Examiner has a great group. They do not allow linking to articles, but rather you post topics for discussion in specific. I like that because it keeps the group from becoming a trail of links. It also entices more of a conversation.
ZEF: Any suggestions on how to benefit from a LinkedIn group long-term? What should we be focusing on when we belong to a group? Any "no-no's"? Maybe you have some recommendations and guidelines for those who are thinking of starting a LinkedIn group?
BILL: The key to benefiting from a group long-term is to be involved. You can't join a group one day and then ignore it for weeks, jump in, and expect to get any kinds of results. Like most social networks, consistency is key. Trust is a huge factor. Not selling is also important - use LinkedIn to gain knowledge, as well.
ZEF: Sondra, are you active in LinkedIn groups? If so, how have you benefited from them? What are your favorite groups and why?
SONDRA: Partially. It honestly took me forever to figure out where they were hiding, since LinkedIn's user face is not so intuitive. Once I did, I found a few local groups that keep me connected with 3-D networking in the area. My favorite group is my own group. I started a monthly women's networking group that's geared towards working through professional challenges at all stages of careers. We found that meeting once a month was satisfying enough and not everyone is on Facebook, so we needed a place to share that everyone would be a part of it. So now we have active discussion boards focused on the specific challenges some of the members are faced with where others can contribute advice.