Leveraging Live Streaming for Storytelling with Chocolate Johnny on ZZTV's #TALKTuesdays

Key Points in This Episode

• You never know who you will impact unless you put your story out there! Everyone has a story that can inspire anyone.
• Live videos are all about connecting with real people. When you show yourself behind the scenes and you're authentic, you create real relationships by connecting with real people.
• Everyone starts with no followers. Acknowledge your viewers as friends and broadcast for them!

About The Guest

John Kapos, otherwise known as Chocolate Johnny, is a 3rd generation chocolatier and owner of Perfection Chocolates, founded in 1939 in Australia. He's amassed thousands of followers and views showcasing his behind-the-scenes making chocolates and sweets. You can find him on Periscope @chocolatejohnny.

Q1: How has opening your life to live streaming affected your business?
A: I started broadcasting from the shop, then the factory, then the beach. I build my reputation as a silly old user and people love it! 60 people from all around the world have come to my store to meet me. I regard the 21,000 people who follow me as friends in my circle.

Q2: Which platform do you love most?
A: I love Periscope, Snapchat, and Instagram. I recently had half a million views on one Instagram video that took only 30 seconds to make!

Q3: What advice do you have for live streamers?
Be consistently present. If you have difficulty going live, face the camera away and just talk!

About ZZTV's #TALKTuesdays

ZZTV's #TalkTuesdays episodes feature vibrant discussions and conversations on TED Talk presentations! Zef Zan hosts and brings guest speakers or guest co-hosts to her live ZZTV shows! Learn more about this broadcast here. ​