Zef was recorded on the observation deck

Zef was invited as a guest to speak on The Observation Deck, a radio talk show hosted by Eric Lopkin on BlogTalkRadio. The theme of the segment, which aired on January 7th, 2015, was success, and Zef was asked to speak about how she was able to succeed in her business, Entrepreneurs That SOAR!, while overcoming her recent battle with cancer. 

The Observation Deck talked to Zef Zan, the entrepreneur and cancer survivor, about persevering in a crisis and overcoming adversity. Zef shared her secrets for running two businesses and the challenge of fighting cancer and not giving in to despair. Her inspiring story and techniques for overcoming adversity will inspire you and give you tips for succeeding in your own business and life. From business to career to life, The Observation Deck gives you the inspiration and techniques for you to envision the future you want and be able to achieve your goals and exceed your dreams.

During the interview, Eric asked Zef how she helps her clients humanize their brands and how she helps them to achieve their level of success through videos and webcasts. Zef was able to share the global impact of her business and the scope in which she does business around the world. Zef even shared some of her tips on how to connect with your audience and portray what your business is about to a global audience. 

Listen to Zef's tips and the rest of the interview below!

"Eric Lopkin is founder of the Modern Observer Professional Services Group, a diversely skilled team of coaches and consultants for various specialties of business, from marketing and communications to economics and management. Eric has developed core principles based on tried and true management techniques, that are combined with technology to create a system that can be applied for success, no matter what size of business it is being applied." 

ERIC LOPKIN
www.ModernObserver.com