Using Content Marketing to Generate Clients & Cash on #CreativeChatCafe Show

Key Points In This Episode

• How to create action-focused content to educate your audience
• What the differences are between discovery, relationship, and sale content as well as passive and active content 
• When you'll start seeing results of your marketing efforts
• Where to use original content versus sharing posts from others

TAKE OUR POLL BELOW!

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​Q #1 - What is content marketing and why is it important? 
Content marketing is process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

Q #2 - What types of content do we need to create in our business?

1. There are 3 types of content you will create in your business
2. These make up your content funnel. 
   1. Content to help people discover you. - Discovery System
   2. Content to build relationship. - Relationship System
   3. Content to make sales. - Sales System

Q #3 - Is there one content type more important than another? Why?

1. The discovery content is the MOST important. 
2. Two types of content to help people discover you.
   1. Passive content (blogs, emails, social media posts, pre-recorded videos)
   2. Active content (In-person networking, live streaming, podcasting, discovery chats...)

Q #4  - Common question: "How long does it take for me to start seeing results from my marketing efforts?"

1. On average, it takes 6-12 months to see results from your content marketing efforts. How many of you have given up long before then?
2. TIP:
   1. You can speed this up by using active forms of content marketing like live streaming

About #CreativeChatCafe

#CreativeChatCafe is a weekly marketing show for entrepreneurs and small business owners. The cast answers your questions about content marketing and other questions relevant to the Creative Chat Cafe show's monthly theme(s), helping turn your creative ideas into content and products that win clients!