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  Zef Zan - LIVE Broadcast & Virtual Events Producer, Consultant | International Speaker

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You will find content and other resources from my live casts here on this page!

Leveraging Live Streaming for Storytelling with Chocolate Johnny on ZZTV's #TALKTuesdays

12/2/2016

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Key Points in This Episode

  • You never know who you will impact unless you put your story out there! Everyone has a story that can inspire anyone.
  • Live videos are all about connecting with real people. When you show yourself behind the scenes and you're authentic, you create real relationships by connecting with real people.
  • Everyone starts with no followers. Acknowledge your viewers as friends and broadcast for them!

About The Guest

John Kapos, otherwise known as Chocolate Johnny, is a 3rd generation chocolatier and owner of Perfection Chocolates, founded in 1939 in Australia. He's amassed thousands of followers and views showcasing his behind-the-scenes making chocolates and sweets. You can find him on Periscope @chocolatejohnny.

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What's the Buzz About Gay Dollar? And Why You Should Care with Jenn Grace on ZZTV's #TalkTuesdays

10/25/2016

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  • Many business people are nervous about misspeaking with the LGBTQIA+ and saying something inappopriate or offensive. Be aware of body language and know the line between having open communication and forcing out personal information.
  • Marketing to the LGBTQIA+ is about being more inclusive, not targeting. If a person's sexual orientation and identity are not relevant to business conversation, you do not need to bring it up.
  • Be genuine. Just like customer loyalty, the authenticity of your brand is just as important as appeasing your customers, including the LGBTQIA+ community.
Jenn T. Grace is a "Professional Lesbian" who teaches straight people how to market to gay people and gay people how to market themselves. She focuses on educating straight audiences and coaching gay entrepreneurs in one-on-one settings to help them grow their businesses. She is also an author, blogger, podcaster, and speaker. 

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3 Reasons Why You're Not Converting with Live Videos on ZZTV's #AskZef

10/18/2016

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Key Points in This Episode

  • Live videos will help you with marketing, productivity, and conversions but only if you're consistent, avoid distractions, and have a strategy and plan.
  • Converting with live videos can take ​90 days before you experience a return. Do not be discouraged and continue creating valueable content.
  • Build a system or process so you don't rely on a single platform and so your viewers can find all your videos in one place.

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The 5C Recipe to Your Live Video Success! on ZZTV's #AskZef

9/7/2016

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Key Points in This Episode

  • Live video marketing requires everything from production to content to promotion
  • Building a community, connecting, and communicating with it
  • Creating content that is consistent and converts viewers

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The Art of Improv-ing Listening Skills on ZZTV's #TEDTalkTuesdays

8/31/2016

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Key Points in This Episode

  • A reflection on Julian Treasure's TED Talk "5 Ways to Listen Better"
  • Using improv to grow connections  between two people through listening and building on risk, spontaneity, trust, and confidence
  • How improv relates to and can help with business, networking, and teamwork in the workplace

About The Guests

Ellen Ornato and Jenny Drescher have 30 years of combined experience in facilitation, coaching, and speaking, and are the Founders of Connect and Improv, helping to build connections in your organization through trust, empowerment, and confidence.  Ellen and Jenny aim to create positive, lasting impact in workplaces and collaborative environments. 

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The Survivor's Guide for Female Entrepreneurs with Kathy McShane on #ZZTV Interviews

8/19/2016

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Key Points in This Episode

  • The successes and downfalls of female entrepreneurs
  • How being an entrepreneur can empower women, and how to get started
  • The inspiration and process behind writing a book

About The Guest

Kathy McShane is the founder of Connecticut's Ladies Launch Club that aims to make entrepreneurship available to all women. She runs Mastermind Accountability, Incubator, and Peer-to-Peer Workshops, and recently released her book: The Survivor Guide for Female Entrepreneurs. She is also an adjunct professor at New York University teaching Competitive Analysis.

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How to Live Tweet with a Live Show? Twitter Chat with Rachel Moore on ZZTV's AskZef

8/17/2016

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Key Points in This Episode

  • Starting and engaging in a conversation on Twitter using a #hashtag 
  • Using the #hashtag and live video for your business
  • Balancing between automation and real time online engagement

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About The Guest

Rachel Moore is a social media trainer, speaker, and presenter who founded Really.Social which specializes in online engagement. She is also the host of #LetsLivestream, a weekly Twitter chat resource  on Periscope for live streaming video on social media.

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5 Excuses that Are Keeping You from Pressing that "Go Live" Button! on ZZTV's #AskZef

8/3/2016

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Key Points in This Episode

  • How to come up with new consistent content for new live streamers
  • Why you should start live streaming- even if no one watches!
  • How live streaming benefits any business involving relationships with customers​

About The Guest

Ross Brand is a strategic business professional, guest lecturer and speaker, editor of LivestreamUniverse.com, and host of #LivestreamStars interview show at RossBrand.tv featuring interviews with top broadcasters delivering high-quality content across livestream platforms.

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Life's Third Act with Leslie Karen Hammond on ZZTV's #TEDTalkTuesdays

7/26/2016

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Key Points in This Episode

  • Coming to terms with and taking lessons from your life experiences  
  • The inspiring impact of sharing your story without reservation
  • A reflection on Jane Fonda's "Life's Third Act" TED Talk about making the most out of your later years in life 

About The Guest

Leslie Karen Hammond is the "Tell Your Story Expert" who helps people turn their experiences into published books to build their businesses. She is also the creator of The Confident Speaker Series and an award-winning speaker and author of several books.

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5 Reasons Why I Choose Firetalk Over Huzza for Live Streaming Beginners on ZZTV's #AskZef

7/20/2016

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Key Points in This Episode

  • A tutorial of the ins and outs of Firetalk and its mobile app
  • How Firetalk gets you discovered through its homepage and video playlists
  • Why Firetalk beats Huzza in price, stability, and community

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