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  Zef Zan - LIVE Broadcast & Virtual Events Producer, Consultant | International Speaker

Blog

You will find content and other resources from my live casts here on this page!

3 Reasons Why You're Not Converting with Live Videos on ZZTV's #AskZef

10/18/2016

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Key Points in This Episode

  • Live videos will help you with marketing, productivity, and conversions but only if you're consistent, avoid distractions, and have a strategy and plan.
  • Converting with live videos can take ​90 days before you experience a return. Do not be discouraged and continue creating valueable content.
  • Build a system or process so you don't rely on a single platform and so your viewers can find all your videos in one place.

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Give Your Child The Gift of Confidence with Beverly Jones-Durr on ZZTV's #TALKTuesdays

10/11/2016

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Key Points in This Episode

  • Parents, teachers, and other adults need to encourage children and give them opportunities to speak up.
  • Every person has something to learn from someone else. Learn to listen!
  • Communication and conversation is vital to all facets of life. Put down your phone and engage with others.

About The Guest

Beverly Jones-Durr is the CEO of Beverly Jones-Durr Enterprises which hosts several programs to help empower women, children, and teens with writing and public speaking. She is also a Life Purpose Coach, Artist, Motivational Speaker and a published Author. 

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Hacks for Using Videos in Facebook Ads with Paul Ramondo on ZZTV's #AskZef

10/5/2016

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Key Points in This Episode

  • Facebook ads can be optimized by using videos to boost engagements and awareness.
  • Facebook has several tools that you can use to reach your target audience while staying in your budget.
  • Make the most of your budget by using split testing and keeping a timeline of your ads.

About The Guest

Paul Romando of www.paulramondo.com is an entrepreneur and digital marketer from Perth, Australia. He teaches marketers how to drive more traffic, elevate engagements, and crush conversion rates for their websites and businesses.

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Can We Evolve As A Society Without Seeing Value In Each Person? with Debra Ruh on #TalkTuesdays

9/27/2016

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Key Points in This Episode

  • Every person, including people with disabilities, has something to contribute to society.
  • Live a life of gratitude. Every person has physical or mental disabilities or flaws.
  • Learn to coexist by inspiring, empowering, and motivating each other.

About The Guest

Debra Rhu is the CEO of Ruh Global Communications and hosts a podcast called Human Potential at Work. She co-founded AXSChat, an open online community aimed at promoting innovation and awareness for accessibility in technology. She has a daughter named Sarah with Down Syndrome, and after being told how Sarah would add no value to society, Debra became an advocate for disability inclusion and works with corporations and institutions around the world. 

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Livestreaming Test Run On Blue Jeans Network & Discussing Possibilities on ZZTV's #AskZef

9/21/2016

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Key Points in This Episode

  • The Blue Jeans Network is a paid live streaming platform serving as a high-end enterprise solution to building relationships.
  • BJN is complex with several panels and moderating chats for behind-the-scenes work. Also, the screen used by presenters differs from the broadcasts that the audience sees in real time.
  • The platform, including its desktop and mobile apps, is fairly stable with no interruptions.

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The 5C Recipe to Your Live Video Success! on ZZTV's #AskZef

9/7/2016

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Key Points in This Episode

  • Live video marketing requires everything from production to content to promotion
  • Building a community, connecting, and communicating with it
  • Creating content that is consistent and converts viewers

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How to Live Tweet with a Live Show? Twitter Chat with Rachel Moore on ZZTV's AskZef

8/17/2016

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Key Points in This Episode

  • Starting and engaging in a conversation on Twitter using a #hashtag 
  • Using the #hashtag and live video for your business
  • Balancing between automation and real time online engagement

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About The Guest

Rachel Moore is a social media trainer, speaker, and presenter who founded Really.Social which specializes in online engagement. She is also the host of #LetsLivestream, a weekly Twitter chat resource  on Periscope for live streaming video on social media.

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5 Excuses that Are Keeping You from Pressing that "Go Live" Button! on ZZTV's #AskZef

8/3/2016

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Key Points in This Episode

  • How to come up with new consistent content for new live streamers
  • Why you should start live streaming- even if no one watches!
  • How live streaming benefits any business involving relationships with customers​

About The Guest

Ross Brand is a strategic business professional, guest lecturer and speaker, editor of LivestreamUniverse.com, and host of #LivestreamStars interview show at RossBrand.tv featuring interviews with top broadcasters delivering high-quality content across livestream platforms.

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5 Reasons Why I Choose Firetalk Over Huzza for Live Streaming Beginners on ZZTV's #AskZef

7/20/2016

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Key Points in This Episode

  • A tutorial of the ins and outs of Firetalk and its mobile app
  • How Firetalk gets you discovered through its homepage and video playlists
  • Why Firetalk beats Huzza in price, stability, and community

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Discover Crowdcast.io - ​A Walkthrough for Live Video Marketers on Zef's Zest TV's #AskZef

7/5/2016

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Key Points in This Episode

  • Watch the features and tools of Crowdcast in action 
  • Learn about stability, discoverability, and getting started on Crowdcast
  • Compare the best live streaming platforms for you and your business

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