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In this week’s episode of Creative Chat Cafe, Zef and Sondra host Jon Schumacher, an entrepreneur who co-created the company Hangouts That Convert. We ask Jon questions about his decision to leave behind his stable job and paycheck to fully commit to Hangouts That Convert and his transition from a “desk job” to an online business. In addition, we ask Jon about his family and father in relation to this large transition in celebration of Father's Day.
About Our Guest:
Jon Schumacher is the co-creator of the company Hangouts That Convert. Hangouts That Convert seeks to help entrepreneurs use online tools such as Google Hangouts, just as major organizations do worldwide. Jon is also an online marketing coach who is well-versed in video marketing, blogging, video SEO, video interviewing, and podcasting. His own podcast is popular on iTunes and has generated thousands of downloads each month in over 50 countries across the world. Jon also has a great sense of energy and loves to "help people share their message."
Some Key Points of Discussion in this Episode:
Watch the Hangout Here:
Save time and skip ahead to the information that is important to you using the video's table of contents (TOC) in the video description on YouTube!
Table of Contents (click on the minute timeline for the specific content):
00:47 - Greetings & introductions.
01:42 - Jon Schumacher of "Hangouts That Convert"
04:02 - How it all started - the pivot towards entrepreneurship.
07:02 - The importance of being intuitive when starting a business.
08:04 - How to be smart and manage your transition period.
10:51 - The push that lead to the leap of faith in business.
13:39 - Getting the right support and creating balance when starting a business.
18:23 - Transitioning from the employee to entrepreneur requires a strategy.
21:51 - Reaping the rewards and enjoying the freedom.
24:46 - The leap of faith that catapult a spiritual journey.
26:28 - Employee versus entrepreneur mindset - how it will change the way you do business.
29:15 - Show recap
30:07 - 2 things Jon learned from his dad that led to his success.
32:43 - Let's connect and contact info!
Sometimes it does take a little bit longer to get people to bite and that’s fine, but you still have to be intuitive and see what’s clicking for people. So you recently made the incredible decision to leave your job. How scary was that?
JON: Yeah, it was scary. I am more conservative with my personal finances, so I wanted to have enough of an income to replace my previous income more or less. I probably held onto my job longer than other people might have. You hear these stories about people who were down to their last month’s rent and they quit their jobs and they started a webinar and sold or did something that saved them. I think that can happen, but for most people that’s not going to happen. I think you should be smart about it. I took my time and it was a lot of work. I’ve been working online for a little over 4 years and I’ve learned a lot about what doesn’t work and what does work…Take your time, get a part time job.
SONDRA: Was there one monumental thing that happened to you that was like, “okay, now is the time to make the switch. I have enough cash, this is what I have to do?" What was that?
JON: I’m a big believer in hiring coaches and mentors. I’ve always done that along this journey. I’m fortunate that my background is in physical therapy. I made a good living. I was not overly “spendy.” So a coach of mine that I hired was kind of like, “Dude, do it” because I was kind of complaining how I just want to be free and all this stuff that you hear. And he was like, “Well let’s talk about this. You have this much saved and you already have a business that’s making money. You have for a little while now…what are you waiting for?” And I made the jump. That was one of the moments that pushed me over.
SONDRA: One thing I’ve noticed about these young entrepreneurs, they dangle this carrot of happiness in front of them. They go, “I’m gonna grind it out for the next few years and then I’m gonna be a millionaire, and then I get to have a good life. And then I get to go do all this fun stuff.” And so, I do think it’s important that if you’re building something, if you’re not focusing on yourself and having that calm time alone, it doesn’t have to be equal hours that you put into work that you do into yourself, but if you’re not careful especially in those early years to really preserve your own energy source, it’s not gonna work out the way you want cause you’re just not going to have the energy.
ZEF: So Jon, I know you’re pretty new in this transition. How long has it been?
JON: Well I mean, last week was my last official workday. So it’s just been this week.
ZEF: So, since last week, what has been different in your life? Just name one thing that has been different in your life.
JON: Honestly, it’s been a blur. It hasn’t really hit me yet because we just did a book launch on that took about twelve hours of focused effort. I think it was yesterday morning when I got up and I was exhausted from that that I didn’t have to go anywhere. I didn’t have any appointments until like 2 I think. A part of me was just like, “okay, let’s get to work.” Because I’m a big believer in scheduling and being consistent. Even if you’re self-employed I think, I still have a schedule that I follow. I looked at that and said, “I’ve been really exhausted and it’s been four long years. I’ve just had this awesome #1 best-selling book launch yesterday. I’m going to take part of this day to recharge myself” I don’t have to rush off to a job when I’m exhausted.
ZEF: Sondra, quickly one question. I know you too transitioned from a job to owning your own business. And I want to know what are some of the things that have been different in the way you live life now or what has changed?
SONDRA: So much. I’m a totally different person. I think the biggest thing was that, and it’s something I wasn’t totally anticipating, was starting a business also catapulted my spiritual journey. I went from pretty intensely atheist to “we’re all wildly connected.” I had to start trusting in the universe because I am a solo-preneur right now and I know that I am capable of conjuring whatever it is that I want in this life, but I needed to find a way to really, really believe that, not just think it, but to really trust that if I put out the right energy, it will come back to me. I look at the world in a totally, totally different way than I used to.
ZEF: It’s so true. You will not know that experience until you take that leap of faith. When I took a leap of faith into developing my own business, what I noticed is that one of the things I experience when it comes to changes is the mindset because when you are an employee and you change over to being an entrepreneur or owning your own business, your mind totally changes because being an employee, you’re often spoon-fed. But when you transfer to being an entrepreneur, you quickly have to learn there’s no manual for your business unless you coach with somebody. Coaches kept on telling me if you’re not ready to continue to be a lifelong student, you will not grow in your business.
SONDRA: So it’s still the month of Father’s Day and we’ve been asking all of our guests to share something about their dads. Jon, I would love for you to share a trait you learned from your dad that’s helped you become successful.
JON: My dad was a wonderful example. He taught me two things. One is to always be honest with people and the other is to work hard. He was always a hard worker and those are very simple, but they work so well. Online business is different than offline business, but there’s still a lot of the same things. Getting customers, treating them well, being honest with them, being responsive, giving excellent customer service. Those are all things that anybody can do to niche yourself. You can be your niche: your story and your responsiveness.
Thoughts and Tips: