How to Market with a Livestreaming Show on #AskCChatCafe

Key Points in This Episode

• Livestreaming allows you to create a digital space to connect to others and receive support from around the world.
• Having a show takes planning, strategy and consistency. You need to know why and where to live stream and to commit to the results.
• Getting started on live streaming only takes a few steps. Anyone, including introverts, can do it!

Q1: Why should I create a livestreaming show?
A: Consistency! Your audience will look forward to seeing you and the value you provide. By adding structure to your videos, you can make your videos meaningful.

Q2: Do I have to live stream on multiple platforms?
A: It depends on where your audience is, where you can expand, and where you are comfortable. Beginners should stick to one. Set up and test accounts to see what works for you!

Q3: What is the best livestreaming platform?
A: This depends on your technical ability as well as whether you are a broadcaster or a live video marketer. You should think about multitasking and discoverability, as well as whether you are a broadcaster or live video marketer.

Q4: What is the difference between a broadcaster and a live video marketer?
A: Broadcasters value more quality and production during the show. Live video marketers value more analytics and tend to edit post-production.

Q5: What should I live stream about?
A: Know your audience. What kind of problems do they face? Livestreaming should offer value through solutions for your audience, whether that be from content or a product/service. You can also ask your audience directly with polls or surveys.

Q6: What is the first thing I should do if I want to make live video part of my marketing?
A: Why are you doing it? What will you talk about? How does live video affect and connect to your audience? What are your goals? Create a schedule that incorporates your call to action and look at all your resources. 

About #CreativeChatCafe

​#CreativeChatCafe is a weekly marketing show for entrepreneurs and small business owners. The cast answers your questions about content marketing and other questions relevant to the Creative Chat Cafe show's monthly theme(s), helping turn your creative ideas into content and products that win clients!