Q1: What is the difference between live streaming and live videos?
A: Live video is easily accessible to anyone. Live streaming may require more production and experience with technology, but terminology is only necessary for reliability.
Q2: What are the benefits of live streaming and is it for my business?
A: Live streaming provides a lot of reach (Using Facebook Live offers 20% more reach even without paying for boosts or ads), both locally and around the world! There is more consistency, connectivity, and building of relationships.
Q3: Which live streaming platforms should I use?
A: Facebook Live captures the audience you already have! YouTube Live is also easy to use. If you're interested in a conversation with others on camera, Periscope and Google Hangout are great. Firetalk, Smiletime, and Huzza are other platforms that take some time to learn. Test different platforms based on your interests and needs!
Q4: How do I use live streaming in my marketing to grow my business?
A: Strategies include presenting value on a consistent live show, engaging on groups, using events, webinars, or reviews. Translate your business into entertaining content. Use your shows for market research with interactive questions.
Q5: What are the Do's and Don'ts of live streaming?
A: Do practice and have an outline of points to stay focused. Do create a sense of expectation for your content. Don't jump right on, don't forget your call to action, and don't waste your and your viewers' time!
#CreativeChatCafe is a weekly marketing show for entrepreneurs and small business owners. The cast answers your questions about content marketing and other questions relevant to the Creative Chat Cafe show's monthly theme(s), helping turn your creative ideas into content and products that win clients!